July 6, 2026
Smarter passengers, real marketing, and big-network tools
This update makes demand feel much more alive, and gives players with large networks the management tools they've been asking for.
Demand & marketing
- Loyalty and reputation now feed directly into the demand engine. Loyal passengers are less price-sensitive, and your airline-wide reputation shifts demand share on every contested route — quality investments finally pay where it counts.
- Marketing reworked from the ground up. Campaigns now build awareness over time using an adstock model instead of an instant, flat boost. You can target campaigns at specific airports, and share of voice matters — competitors run their own marketing, including aggressive blitzes you'll need to answer.
Quality of life for big airlines
- Route management is now table-first — sort, scan, and edit a 100-route network without endless scrolling.
- Bulk fleet actions: select multiple aircraft to configure, sell, return, or retire in one pass.
- Orders & Deliveries: a new Market subtab tracks incoming aircraft, and you can now give aircraft custom names.
- Route planners show an inline "Add gate" button when a hub runs out of slots.
Balance
- Economy rebalance: thinner route margins, slower route spool-up, and competitors that arrive earlier. Easy money is over — plan accordingly. The route economics guide reflects the new reality.